About me

My name is Björn Nettelbladt. I am a 27 y.o. entreprenure and lure designer from Sweden. Today I live in the southern Swedish archipelago in the beautiful city Karlskrona, which is a paradise for one with a huge interest in fishing like myself.


I have combined the two great passions of my life: Fishing and sculpting. I had no intentions of doing this a couple of years ago, but I realised this is what I really enjoy and it has evolved into this business that I now run. I love creating and especially sculpting, and with the connection to fishing the elements are sealed.


I want to make lures that looks as close to a living fish as possible and also have great fishability and quality.